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philip kotler one of the world's top marketing experts wrote marketing 4.0 to guide the next generation of professionals on the road to change [Music] is no longer the same the internet and the rise of the digital world have changed the relationship of companies with their consumers advertisements on billboards and television are no longer as influential as before so how do you reach your customers effectively what are the changes brought by this new era of the digital world this book will help you understand the new dynamics of the market and how you can improve your productivity today what is marketing 4.0 in this age of digital economy a new approach is required to guide marketers and help them anticipate disruptive technologies marketing 4.0 is an approach that combines online and offline interactions between businesses and customers digital interaction alone is no longer sufficient in this new digital economy in fact in an increasingly online world offline interactions can repres...