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Book marketing packages often include a press release for the book launch, but is it actually beneficial for authors? This video discusses the effectiveness of press releases for book marketing and launch, providing insights and guidance for authors looking to generate media attention. Press releases were popular in the 1990s for capturing media interest, but their relevance and impact in today's digital age are questioned. Book Launchers support self-publishing authors in writing, publishing, and promoting nonfiction books, emphasizing the potential for brand growth and revenue generation.