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Welcome to Business School 101! Strategic alliances involve sharing knowledge, resources, and capabilities between firms to develop products or services. Firms form alliances to enhance strengths or compensate for weaknesses. The types of strategic alliances include joint ventures, licensing agreements, and distribution agreements. Examples of strategic alliances in the business world include Starbucks in Target stores and BMW posters in Louis Vuitton stores. In today's business world, firms are increasingly entering strategic alliances to advance their corporate strategies.
