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(upbeat music) - [Michael] If you dont set up your URL tracking parameters correctly, you wont be able to see the full picture when it comes to performance of your Google Ads traffic on your website. So first, lets take a look at what we mean by URL parameters. This is the Campaign URL Builder that Google provides. If you put your website in here, and you can put your campaign source, which is Google, campaign medium, which should be CPC for Google Ads, and then the name of your campaign in here. What it does is it constructs this URL for you. So you can see UTM source is Google, UTM medium equals CPC, and UTM campaign equals campaign name. So how do you set this up within Google Ads to make sure that youre not having to do this manually every single time? So if you go into an ad and you click Edit, you can see the funnel URL here. This is where youre actually sending the traffic. If you click on Ad URL options, you can see the tracking template. Now, one great dynamic feature Go
