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In this video, Stephen Houraghan from BrandMasterAcademy.com explains what a go-to-market strategy is, including strategy types and critical elements for successful brands. Having a great product or service is important, but crafting a message and mobilizing it to reach the target audience is crucial. A clear brand strategy is key to an effective go-to-market strategy, which involves targeting the right audience, engaging with them, and following a step-by-step guide to success.