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hello marketing researchers this is dr g i hope all is going well with your day and your week todays topic is going to be creating a research proposal for your research study that youll be doing for the semester so what are we going to discuss today first of all were going to review again the activity you had last time on developing research questions because its so important to get your research questions cemented before you write a proposal then were going to dive into the elements of what needs to be included in a good proposal i want you to work on defining a topic for your semester project and then creating a research project proposal so what are the elements of a research proposal well first of all you need to give us some background of the study what is it that drew you into what this particular topic is was it a business that you wanted to work with or you had a particular product that youre youre interested in understanding so give us the the landscape the the backgrou