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Emily Probst from Modern Machine Shop talks about writing and submitting press releases. Steps include deciding on the content, being concise, and following up. Press releases can cover various topics like new products, technologies, events, mergers, and more. The goal is to inform the audience about the happenings in the manufacturing industry. It's an effective way to get media coverage and can lead to larger stories. Being brief is key as journalists receive many press releases weekly. Following up on the release can increase the chances of coverage.