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[Music] hello everyone my name is olivia savage and im a digital media marketing and project manager here at newswire welcome to our third installation of our educational smart start video series today were going to be talking about social media as most business owners know social media is no longer just an option its a necessity but there are a lot of options out there and choosing the right platforms for you can be difficult how do you determine the correct platforms and strategies to docHub your goals how do you communicate your brand effectively online how do you determine and then docHub your target audiences here today to talk with me about this and more is my colleague maria marevka welcome back maria how are you today hey olivia thanks for having me back im super excited today because we are going to be talking about a topic that is one of my personal favorites and that is social media so lets first talk about why social media is so important absolutely as you said before s