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so thanks for being here my name is Jay and Im excited about this so were gonna get right into it todays conversation is gonna be on customer discovery who here has heard of customer discovery whos heard of customer development same number wonderful who here classifies as an entrepreneur who here works at a startup ok great ok got a good got a good feel for the room so Im gonna try to convince you today that user research is the absolute key to your success and how you can do that in a very practical tactical way my name is jay im the founder of unreal collective I work with founders and freelancers to help grow their businesses our flagship product is a 12 week online accelerator I also am an author for LinkedIn learning LinkedIn bought Linda calm about three years ago and Im an author in the product category what youre about to see here today is actually my LinkedIn course in about an hour and PowerPoint format to be honest and I launched the podcast last week called upside