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In the second video of our three part video series on ecommerce tracking with Google Tag Manager and Google Analytics, we are going to talk about how you can transfer the information that you have available within your ecommerce system over to Google Tag Manager. And this is typically done with a data layer. We've got lots to cover. Let's dive in. Welcome back. In this lesson, we're going to talk about how we can set up our data layer to have the information available to send on to Google Analytics ecommerce tracking. First of all, what is the data layer? You might have seen that name down here in the preview mode before. The data layer is a central repository for structured data. This lives in the background of Google Tag Manager. And it provides Google Tag Manager with a system to ingest data that comes from the outside. You can actually push data, whatever data you want, into the data layer, and then make it available to Google Tag Manager. By default, Google Tag Manager already ha...
