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hi everyone its christina daves with this weeks free publicity friday pr tip this week i want to talk about another myth to debunk about publicity and that is that you have to have a press release in order to land in the media but before i dive in and tell you why you dont make sure you subscribe to our youtube channel and ring the bell so youre notified of these videos every friday so you do not need to spend 500 on a press release once upon a time it was gold it was you know used so rarely we didnt have the internet like we do now you know press releases were facts to newsrooms now a press release is a dime a dozen there are tens of thousands put out every single day ive interviewed so many journalists they dont look at them they really dont they know the format if you want to attach it to your very personalized pitch you could do that but what i recommend is that you connect with your journalists you build your relationships people who are writing about your industry and you