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Hi There. This is Michael from MSA with some more nonprofit quick tips. Today we're going to talk about how to write an effective press release. The first thing you need to do is think of an attention-grabbing headline and format it in bold, capitalizing the first letter and any proper nouns. Start off your first paragraph with the city you're in, the date, and some sort of attention-grabbing first line, also known as the "grabber". The release should be written as you'd like to see it appear in print. Make the journalist's job as easy as possible, providing clearly the who, what, when, where, why, and how. They're very busy. They'll appreciate it. If there's a quote you can use, include it in the press release. This is a great way to add a personal touch and make the story come to life. At the end of your release, it's a good idea to include an "about" section introducing your organization and your work, so the journalist can get a better idea of who you are. Be sure to include your...