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This video tutorial teaches how to create effective design proposals for graphic designers and studio owners. Understanding what clients want to see and structuring pricing and timeline can increase the likelihood of being hired. Following industry best practices can help turn leads into clients. The video offers actionable tips on branding strategy and design. The speaker, Eric Vorniczak of Eback Design, aims to help people design iconic brands. The tutorial also introduces a proposal template that can increase the success rate of winning jobs.