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what's up otters my name's scott bartnick i'm one of the founders here at otter pr today we're going to talk about press release distribution [Music] so if you've seen some of my other videos we talked about what a press release is and why you want to use one the different types of press releases and really the value of a press release so in this video we want to talk about how to get it out there how to distribute the press release get your story in front of the masses in front of the audience and so what i want to explain to you is there's really two reasons to do this and two ways to do this so one you can do a press release for the seo and kind of the link juice and the as seen on and so what i mean by that is if you do a press release on a wire it'll show up on a whole bunch of affiliate sites so yahoo finance fox bloomberg things like that where it'd actually show up it'll say press release on the top and i'll have the whole story that you've written and curated with the hopes t...