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at a minimum heres what i expect to see in a brand style guide an outline of the logo and all of the visual assets that are available number two guidance on when to use each version number three color and typography usage number four spacing and layout guidelines and number 5 strong do not know things like squishing and stretching and butchering the logo this stuff feels a little self-explanatory but what if yourself wasnt a designer what if i gave you a box of amazing ingredients like white truffles and wagyu steaks and fresh uni would you know what to do with them you know without a recipe most of us myself included would make gordon ramsay cry so set your work ups for success send off the things that you create with a style guide that follows at a very minimum that basic basic format now clients will be clients yes things will happen but with style guides youll be able to prevent 90 of the mishaps that we encounter in branding execution
