Strike text in the Nonprofit Press Release

Aug 6th, 2022
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How to strike text in the Nonprofit Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.
3 Must-Have Elements for Your Next Press Release #1: A compelling headline that drives your audience to keep reading. #2: A clear and concise call to action (CTA) #3: A scan-fighting format. Bonus points.
Have a Good Hook. A well-written nonprofit press release needs to start with a strong opening sentence. Tell A Story. Every good nonprofit press release is, in its own way, a story. Keep It Simple. Keep It Social and Shareable. Add to Your Story. Build Relationships with Journalists. 5 Ws and 1 H. The Inverted Triangle.
To conclude a news story using the call to action, you need to be clear and specific about what you want the reader to do, and why it matters. You also need to appeal to the readers emotions, values, or interests, and use words that convey urgency, such as now, today, or immediately.
You should drive the reader to a resource where they can get more information on the topic for their article. 9. A couple of spaces below your final paragraph, centered on the page, put ###. This signifies the end of your release.
Foundational messaging elements include your organizations mission, vision, values, and other similar strategic statements. These statements are typically best developed during the strategic planning process because theyre more than just messaging theyre your organizations strategic guideposts.
Include a call to action Your call to action should be located at the end of your press release and it should be written separately from the closing paragraph. It should be a simple sentence that clearly tells the reader what to do next.
At the bottom of your press releases, include a short business biography, the equivalent of what youd write on your websites About page. This company description is called boilerplate text; its the information that rarely changes, but you should always make sure its still true before you send a new release.

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