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- Now, its one thing designing a logo. But its another, presenting a logo to a client, as this can make or break the success of your design. One of the toughest things I have experienced in my design career is presenting to a client, as essentially you are trying to sell and convince someone of the merit of your design and present a case to use it. As a designer, you will know exactly why you created the design. And to you, it may make perfect sense, but to someone seeing the logo for the first time, they may not see or appreciate the design initially. And of course, this is natural. Logos by design are and should be incredibly simple. After all, thats what a logo is supposed to be. And when showing something so simple, initially, you may not get the response you want. So presenting can be tough. And to do this well, you will require additional skills to pull it off. In my experience, I have done a lot of this. And over the years, I have developed a technique =that has worked really
