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[Music] back in January I was an event with Jake Paul out in Las Vegas so this was just days after his brother Logan Paul got in trouble for filming a suicide in a Japanese forest one of the things that Jake said was that brands should look at multi-year deals with influencers as ambassadors he said Nike has LeBron in a multi-year deal brands should hire influencers for multi-year deals the problem with that logic is that LeBron James day job is to shoot a basketball and play basketball games risk to the brand about this month the Paul brothers on the other hand create outrageous videos for a living you partner with them risk to the brand is naturally this much so it really comes down to vetting influencers from the beginning as we do here with carousel and I was thinking about that today in part because Procter Gamble lawyer shared some of what they look for in influencer contracts and they had a clause called continuity of persona that would require an influencer or in some cases t
