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[Music] one sentence for a home inspectors marketing word of mouth marketing works really well when you can describe your unique value proposition in just one sentence one simple sentence a unique value proposition is that sentence that answers the questions what do you do who are you why should i hire you instead of the next home inspector and what problem can you solve for me every company should have this one sentence problem solving answer written down and if you dont go ahead and work on it and make it simple the short descriptive sentence should communicate your value proposition if your inspection service is easy to describe other people will be able to easily talk about it to others in simple and easy to understand ways and people talk and when they talk and they feel like they can communicate and provide other people with value they will enjoy referring people to you they wont feel like a salesperson when they send referrals to you because theyll be talking to people about
