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what is crm good question crm stands for customer relationship management its technology that helps you keep track of everything about your customers and your potential customers so you can build great relationships with them crm used to be all about sales but not anymore crm is for every department sales but also marketing service commerce and it2 a great crm helps you do amazing things it centralizes all your important customer information and company data in one place so your teams have the right information to deliver the easy connected experiences customers expect take carol here carol owns a network of scooter dealerships she has a lot of customers we just met one celeb yesterday celeste configured the scooter of her dreams 43 times and because carol has crm her marketing team knew it which is why celeste just received an automated email that got her off her couch and into a dealership to take a test drive when celeste arrives the scooter is already waiting for her along with so