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Branding. Its not sexy, but its kind of a big deal. Not only does it inform your color, values and formatting choices, but it gives your business its overall vibe. But how on earth do you come up with a vibe? To help you kick-start your branding strategy, here are four important questions to ask yourself. First things first, do you really know your brand? Whether youre launching something new or rebranding an existing business, think about the following: What do you offer? How is it different from your competition? Why are you doing it? And how can it be presented to appeal to your target audience? The answers may seem obvious, but spend some time mulling them over like you would a fine wine. Then itll be easy to stay on course as your business grows. Next question! Do you have a brand vision? Think of this as your compass, as you sail through the exciting and occasionally turbulent waters of business ownership. This also describes how you see your brand fitting into other peopl