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market analysis tutorial and instructions the market analysis section of the business plan is where the market of the company will be operating in is explained here it is important to illustrate the industry the company will be operating in this should be done with a narrative description and possibly a graphic if available and necessary industry analysis is often available from third party research firms target market is a subsection in the market analysis section here a description of who the products and/or services will be marketed to is discussed if the company has a brick and mortar operation in which products and/or services will be sold some date on the location may be included this data is typically in the form of demographic statistics which many times include age income level marital status and the like competitive analysis is the next subsection of the market analysis area of the business plan the competition the company will face for its products and/or services should be