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Roger Martin discusses the distinction between planning and strategy, highlighting that they are not the same despite often being conflated in the term "strategic planning." He argues that most business strategic planning simply outlines a series of activities—like improving customer experience or opening a new plant—that lack a cohesive strategy. These activities may sound beneficial, but without a guiding strategy, they won't yield the desired results. Martin defines strategy as an integrative set of choices that effectively positions a company for success.
