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The presentation outlines a range of public relations strategies designed to enhance brand image and improve public perception. Key components include a PR maturity index, brand message and voice mapping, PR content map, media channels, PR campaign timeline, and brand sentiment analysis. These tools are customizable to fit specific business needs. The PR maturity index helps evaluate brands' strengths and weaknesses through a customizable radar chart, where scores are based on factors such as media awareness, brand positioning, internal support, expertise, process, and media relationships. Users can modify these factors to align with their organizational priorities.
