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In response to a question about pricing structures in the "Pricing Creativity" course, it is clarified that when creating a concise 3-option proposal for clients, prices are presented as a single lump sum per option (e.g., $10k, $20k, $30k) without detailed line items. The proposal does not include a breakdown of individual items within each option. However, there may be a more detailed breakdown in the larger anchor option, especially if compensation is tied to any risk factors, which can involve specifying fees, but typically not on the standard options presented.
