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in this video im going to walk you through the negotiation process for a typical merger were going to go through each one of these steps one by one so lets start with the initial approach so it could be initiated by either the buyer or the seller so the buyers youve got some company that says hey listen im interested in acquiring company x over here and so the buyers management would contact the target companies management and let them know that hey were interested in buying your company now the selling company alternate so it doesnt have to be that a buyer approaches the seller could be that theres a seller a company that says look wed really like some other we some other firm to acquire us and so were gonna hire an investment banking firm maybe we hire goldman sachs to identify some companies that might be interested in buying us now when the seller is trying to get sold they could say okay well we want uh to attract interest from a whole bunch of bidders and were gonna ha