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In this tutorial, Mike Plogger from Visme discusses the essentials of creating a marketing plan for businesses that may lack experience in this area. He emphasizes the importance of a marketing plan for success, stating that it helps clarify goals, maintain focus, and ensure team alignment. The video outlines seven essential steps for developing a winning marketing plan and offers various templates for immediate use. The first step highlighted is understanding the purpose of a marketing plan, which is crucial for effective business strategy and execution. The tutorial aims to provide guidance and tools for individuals venturing into marketing.
