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In this tutorial, Mike Plogger from Visme outlines the importance of creating a marketing plan for business success. He emphasizes that marketing is essential but can be overwhelming without proper guidance. The video will cover seven key steps to develop a winning marketing plan, which helps clarify business goals, maintain focus, and align the team. Mike also offers various templates to facilitate the marketing planning process. The first step discussed is understanding the purpose behind a marketing plan, which serves as a foundational element in achieving marketing objectives.
