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A social media influencer contract is an agreement between a company and an influencer, who has a significant following on social media and can impact purchasing behaviors. These agreements are vital for companies aiming to increase market share, as endorsements from influencers provide a personal connection akin to word-of-mouth recommendations. Given the novelty of the influencer concept, contracts are essential for clarifying expectations for both parties. The video will also provide a link to a social media influencer contract template. The information is brought to you by eForms, which offers a comprehensive database of various documents.