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In this video tutorial, the speaker explains how to create an effective business proposal to attract new clients and secure deals efficiently. The salesperson's role is to help clients identify their needs and present their company as a solution. This process can be straightforward, especially if prior discussions have occurred with the client or if the client has provided a Request for Proposal (RFP) outlining their challenges. Regardless of the information available, the key objective is to showcase an understanding of the client's pain points. Therefore, all writing should remain focused on the customer's needs.