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In this tutorial, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan to deliver a product to target customers through appropriate channels, typically following positioning and messaging. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch, the focus is on building awareness and credibility by educating the target market to cultivate an organic following for beta testing and generating buzz. In the launch phase, the objective is to drive user adoption by announcing the launch through organic channels and amplifying it with paid advertising. Finally, the post-launch phase aims to optimize and scale the channels for continued growth.
