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In the tutorial, Simon emphasizes the importance of securing exclusivity in a distribution agreement. As a distributor, obtaining the exclusive right to sell and market a supplier's goods in a designated region is crucial. This exclusivity ensures that the distributor is the sole entity allowed to distribute those products, preventing the supplier from partnering with others in the same area. By having this clause, distributors can invest time and resources into effectively marketing the brand without competition from other distributors. Simon suggests that this exclusivity is the primary clause every distributor should prioritize in their agreements.
