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In this video, the presenter demonstrates how to create a web design proposal from scratch using a template that is effective for a successful freelancing business. Key points include: understanding the proposal's essential components, sending the proposal, and ensuring it gets signed. The video suggests using an existing template for convenience but outlines the steps to create one from scratch: obtain a clear client brief, which involves asking clients about their business, target market, desired actions for visitors, competitive advantages, average customer value, and current customer acquisition methods. The importance of understanding the client's needs to address their problems is emphasized.
