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Customer satisfaction feedback is often polarized, as people typically share their experiences only when they're either extremely pleased or very upset. This can lead to skewed perceptions, as the majority of customers who have average experiences tend not to leave reviews. This creates challenges for businesses trying to gauge overall customer sentiment accurately. To gain a clearer understanding of customer satisfaction, it’s essential to find ways to encourage feedback from those who had decent experiences rather than relying solely on the extremes.
