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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of personal interaction in selling a project through a project proposal. He emphasizes that decision-makers are influenced by relationships and communication, not just the proposal document itself. Writing a strong document is not enough; active lobbying and engaging discussions with project sponsors and champions are crucial for securing funding and resources. Dean encourages using these interactions to refine the project's understanding and ensure alignment with decision-maker interests. Ultimately, personal connections significantly enhance the chances of project success.