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If you're experiencing inconsistent results with conversion, optimization, or A/B testing, it may be due to improper methods. Simply copying tactics from blogs, competitors, or best practices is ineffective. There is a structured framework for conversion rate optimization (CRO) that applies to various industries, including SaaS, E-commerce, and B2B. Properly implemented, CRO can significantly increase revenue. Understanding CRO begins with recognizing it as a mathematical formula — for example, if 50 out of 1,000 visitors make a purchase or sign up, that ratio defines your conversion rate. The video aims to teach this effective optimization process.