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Writing a catering proposal well is crucial because it serves as a first impression for potential clients, much like a first date. The proposal is an opportunity to showcase your business and connect with the client. The speaker emphasizes the importance of presenting oneself effectively through the proposal and will demonstrate the process using a platform called PandaDoc. This platform offers features such as notifications when a client opens the proposal and how long they spend on it. A discount is available for those who sign up using a provided link.