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Many book marketing packages include a press release for book launches, which typically consist of a headline, a quote, and details about the book. While it may seem beneficial for gaining media attention, the effectiveness of press releases for authors is questionable. This video addresses whether press releases are truly useful for book marketing. The host, Julie the Book Broad from Book Launchers, emphasizes her team's role in helping authors write, publish, and promote nonfiction books to make a significant impact, grow their brands, and retain all rights and royalties. Historically, press releases were essential for media attention in the 1990s, but their relevance today may differ.