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so Iamp;#39;m going to walk you through today how we at Simmons are approaching what we call the OPP conundrum something that Iamp;#39;m Sheryl olive in here can relate to and I was just taking some notes earlier today through sitting through some of the sessions and certainly heard some of the scenes that are connected to what Iamp;#39;m going to talk about here one thing that stuck out to me earlier in the day was the commentary from Edwin from buzzfeed talking about the end of demographics and the evolution of psychographics and one of the key points that we were hitting on here with the video analytics researching and video analytics data that weamp;#39;re coming out with is a better way to actually tie psychographic into media planning a hand eventually media buying and do it in a way that really looks across all of the platforms that consumers have to watch video today so the idea what weamp;#39;re going to go through iamp;#39;m going to do a quick review of our mea
