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john uh in in your research you mentioned that the number of tv sources is up something like 30 or more over last year do you know the breakdown of of avod advertising supported versus subscription i mean obviously thereamp;#39;s all these acronyms right avod svod fast for free ad supported tv hybrid models transactional what sort of breakdown are you seeing and has that changed in the last year well so one of the biggest things weamp;#39;ve seen is that so almost all of the increase is being driven by streaming providers until about the last year so now about one in uh every three respondents say they use at least one free ad supported platform so pluto or tubi or crackle that they use it at least at least some of the time um but another huge thing thatamp;#39;s happening is is that people are stacking multiple s-vods uh so in the most recent wave uh 50 of everyone that we talked to said they used at least two of the of the four biggest streaming platforms at the time netfl
