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[Music] the digital marketing its really about storytelling and most great stories uh have millions of characters each letter within a word and thousands of words but as digital marketers for camps its up to us its up to you to create that compelling once upon a time in 90 characters 30 characters sometimes 15 characters so if the start of your story is not compelling readers are going to find a better story now what we will discuss today is how to start your story and at the very end itll be a bit of a special bonus that im going to give you how to continue that story a little bit more and that will be the special bonus so heres what were going to learn today first how to set up your google ads account second how to set up a search and display ad how to choose keywords which are key no pun intended or maybe a little pun intended and where when and how to place ads that drive parents to action and how to set your budget so youre rocking it all year long and i cant stress this