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Have you ever been browsing around an online shop, looking for something like shoes, only to then see ads for those shoes on another website like Facebook? Thats pretty creepy! How does Facebook know that you were looking at these shoes? Well, behind the scenes, the webshop owner is using tracking pixels. No, not the physical pixels that make up your display. But rather virtual pixels that are added to a webpage to spy on you and to retarget advertisements. Let me explain. The problem is that webshops only have a conversion rate of around 2%, meaning only 2% of visitors actually buy something. The remaining 98% look around but then leaves without making a purchase. To solve this problem, and to increase their conversion rates, shop owners track you around their website. Which product pages you visit, how long you stay on them, and whether or not you revisit any of them. All of this information, often called events, are sent to an advertisement network like the ones from Google, Facebo
