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Do you know guys Volkswagen is owning 12 automobile brands? Volkswagen Group is the worlds largest automobile manufacturer, holding its crown for the second straight year after reporting record-breaking annual vehicle sales of 10.97 million, edging out Toyota Motor Corp. there are many factors behind the success of Volkswagen. But one and very important strategy is. they have used is strong STP model. Do you know what is STP model? How it works? So, you are at the right place, hello guys Welcome to the Management Talks. In this video, we will talk about STP Analysis or STP model. STP model is very famous term in modern marketing. STP stands for Segmentation, Targeting, Positioning. STP analysis is continuous process to well place your product in market, First step of STP model is segmentation, ing to the Philip Kotler Segmentation means subdividing the market into distinct and homogeneous sub groups of consumer. In simple words we can say that it is to divide the market on the basis