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hi everybody welcome back in this video I want to talk about the differences between esthetic graphic design and strategic graphic design I started a Facebook group recently its called brand design masters and one of the members of that group recently asked the group how do you get design clients to value strategy how do you get design clients to want to pay for strategy so I want to answer that question for you here today in this video so in my content Im always talking about the need for graphic designers to increase their level of knowledge and skill in brand strategy so they can add a level of complexity and depth to the graphic design that they do for their clients but this is proving to be a problem for some people a lot of clients dont see the value of brand strategy they dont understand how it comes to work in the work the design work that you do for them so I want to talk to you about the differences between aesthetic graphic design and strategic graphic design and how to