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getting paid for a creative strategy means youre on a way to becoming a high-volume consultant and not only a designer that does pretty things because youre getting paid for your thinking in this video Im gonna address what is creative strategy and how to get paid for it I got an email the other day from Joshua who is saying Im doing brand identity for my clients and I wanna charge for strategy but Im kind of I feel like Im fraud and I shouldnt get money for this if I dont bring in any new value or if Im just repeating to the clients what theyre saying to me so I want to address that and lets get started by talking what is creative strategy so when you are doing a brand identity project those the result of this project has to represent you know what is a branding so a branding or at least the visual side of branding has to represent the strategy and what the business is and to do that appropriately to really represent the business visually the right way you really have to un