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Today on cold email tear downs well be doing something slightly different. I got this email from one of you guys, Jason Denbo, who runs a transportation company. Using similar tactics that we talk about in these videos he wrote this email, but it could be better, so lets jump in and see how we can improve this email. Off the bat the subject line looks okay, Yeti and Orangedale Transportation. Some other ones he could try is, About Yeti, or Question for Yeti, Hi from Jason. Any of these are fine subject lines to try. Then we jump into the body of the email. Hi Justin, Im a big fan of the Yeti products. A couple of Christmases ago my wife got me the Yeti Rambler Koozie and now I have a ton of your products including your awesome cooler, even though I dont camp. I run Orangedale Transportation and Im in charge of making your transportation life easier. So theres two parts to this, one is the customized first line and then the second is the pitch. Lets start with the customized firs
