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Why You Should Feature Your New Product in a Press Release A press release is an important part of any companys marketing strategy, but its not just about getting the word out. A good press release has to be strategic, and that means focusing on what you want to accomplish with it. Why do you want to write a press release? What are your goals? Press releases are also an effective way to get your product in front of potential customers and make them aware of your new product or service. Theyre a great way to build brand awareness and credibility with potential clients, who may not have heard of you before. However, before anything else, its important to note that there are different types of press releases: some are written for specific audiences, such as journalists, while others are aimed at consumers or investors. If youre just starting out, try writing one for consumers first. Then, once youve gained some traction there, try writing one geared towards investors and journalist