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first and foremost joining us today is our special guest Holly Elliott she is the VP of growth marketing for Sleep Wellness brand hatch so Holly thanks for joining today thank you so much for having me super excited for the conversation absolutely we also have Robbie uh our VP of creative services at media monks Robbie thanks for joining thanks Kashi uh nice to meet everyone Thanks for attending and Alaska and definitely not least uh Jackie andreetta associate director of e-commerce on Amazon and Amazon advertising medium ones Jackie thanks for joining scholarship hi everyone so just getting into what we want to cover today in todays webinar is we will talk about hatch specifically start off with what were some of the brand challenges Paulie and hatch based uh when we started uh you know really started communicating with them and really understanding what is it that theyre trying to accomplish whats the creatives that performed what were tracking trends that uh were really importan