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so whats next in this landscape of branded entertainment or content marketing how will storytelling continue to evolve has virtual reality finally become a reality how are brands adapting to this new model and how are agencies going to rally around new stories and forms this is what we explore next [Music] i think the next thing is confidence i think thats the first thing thats going to happen next is youre going to see more brands become confident in betting on storytelling because the 30-second ads are done you know its like as you and i fast forward them every time we go home on our dvr theres got to be a new way to connect with people and in a re in a way that is real and so i think youre going to see infinitely more confidence and out of that confidence as they create this content will come more consumer confidence will come more reliance and connection with the brand in a very i think smart way and what i think were trying to do with smartish and for us the next step is