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good day everyone we are the group eight and our report is chapter eight the strategic alliances and networks from the book of paul trotz entitled innovation management in new product development strategic alliances provide access to resources that are greater than any single firm could buy this can greatly improve its ability to create new products bring in new technologies penetrate other markets and reach the scale necessary to survive in world markets collaboration with other firms however can take many forms virtually all firms have networks of suppliers and in some cases this can form part of a firm's competitive advantage defining strategic alliances the go it alone strategy in the octopus strategy complementary capabilities and embedded technologies interfere knowledge sharing routines forms of strategic alliances licensing these topics will be explained by demerol diana greece supplier relations outsourcing joint venture collaboration non-joint ventures research and developme...
